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Understanding Real Estate Pricing: How Prices Are Really Set!

When considering a real estate purchase, the price is a crucial factor.

But what exactly determines the cost of a property?

Let's break down some of the key elements that influence real estate prices.


From our professional experience, there are four primary factors influencing real estate prices:


Location, property condition (quality), demand, and emotional attachment.


The old saying 'location, location, location' proves itself time and again and is probably the most important price indicator of all. The cliché has at least been so relevant to us over the years that it even influenced our company name. =) 


So be a “Locatian” yourself!


The location of a property and within the proximity to amenities such as schools, hospitals, and shopping centers can substantially increase property values. Additionally, easy access to transportation networks, including public transit, highways, and airports, can enhance a location's desirability.


Property quality and condition are crucial factors influencing value.


The overall size and layout of a property can significantly impact its appeal and price. The quality of materials used in construction affects factors like durability and energy efficiency. When considering older properties, be aware of potential issues such as asbestos or substandard construction materials from certain eras. Remember that older homes may require renovations or repairs, which can affect the overall cost of ownership.


(Check our renovation guide)


While location and quality play significant roles, it's often the demand that drives prices. Ultimately, prices are determined by market forces.


If a property is in high demand, but few buyers are interested, you may have a better chance of negotiating a favorable price. For this reason, consider the current market conditions. Is it a buyer's market with more properties available than buyers, or a seller's market with high demand and limited supply?


The aforementioned factors are the rational factors that can determine a price.

More interesting, but often more difficult to grasp, are the emotional influences that can impact prices.


For instance, an emotionally attached homeowner who has such a strong emotional connection to their home due to its history might price it far too high on the market.


This emotional attachment is often understandable, especially in Southern European countries where homeowners have lived in their houses for generations, sometimes even over several generations.

Show empathy and understanding, but don't let it get between you and your dream home.


Real estate agents or sellers often use recent sales in the neighborhood to determine the price of a property. However, this isn't always a reliable method, especially in countries like Italy, Spain, and Portugal where older homes are often unique and not easily comparable.


For example, a seller might point to a similar house that sold recently to justify their asking price. While this might seem logical, it's important to remember that every property is different. Factors like unique architectural features, renovations, and even the specific location within the neighborhood can significantly impact value.


In general, we can say: a price is always an individual valuation:

The value of an item is highly subjective and depends on personal needs, preferences, and financial capabilities.


So how can I tell if I'm being overcharged and negotiate a fair price?


  • Bargaining power: Knowing the maximum amount you're willing to pay for an item allows you to negotiate effectively and ensure you don't overpay.

  • Decision-making: Understanding your own valuation helps you weigh whether a purchase is truly worthwhile or if you should wait for a better opportunity.

  • Avoiding buyer's remorse: By realistically assessing the value of an item, you reduce the risk of regretting a purchase.


Think Subjective vs. Objective: Subjective means based on personal opinions, feelings, and beliefs, while objective means based on facts and measurable qualities.


And even if you have a professional real estate agent on your side, you should also have a basic understanding of the market, approximate prices, qualities, and defects that influence the price.


Use market reports from various brokers or research boutiques. Detailed guides and personal advices of professionals like a geometra, local real estate lawyers or notaries.




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